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Google is prohibited from 'in -app entire advertisement' that users unwanted

On the 27th, Google announced a new developer program policy. This policy has been developed around advertising and children's contents, and depending on the sector, the date of implementation and fermentation are different. With the change of the developer's program policy, it will not meet the full-scale advertisement that interferes with the progress by suddenly in the mobile gameplay.

First of all, the 'advertising experience' policy, which will be implemented from September 30th, has reestablished the guidelines for advertising operating methods so that users can enjoy quality use while using the app. As a result, all 'full screen advertisements (all-out advertisements)' are not allowed to be unexpected when they choose to do other movements in the future. In addition, a front surface advertising that cannot be closed after 15 seconds is not allowed, and the front advertisement that does not interfere with the optional front advertisement and app use can last for more than 15 seconds. The policy does not apply to the compensation-type ad selected by the user, and does not apply to advertisements in the line that does not interfere with app use and gameplay.

In addition, the policy related to 'regular payment management, cancellation, and refund' will be changed to users. In the future, if the app is selling regular payment products in the future, it is necessary to clearly announce the method of managing and canceling regular payments, and should include a method that can be easily canceled online. The app using the Google Play regular payment system can be solved by including the Google Play Regular Payment Center link, otherwise it should include a method that can directly access the cancellation process.

How

In addition, from November 1, the Software Development Kit (SDK) program will be effective from November 1. The SDK must be mandatory when using advertising SDKs for ads for children. In addition, in order to generate profits as an app for children in the future, it is not designed to include fraudulent content or induce unintended clicks of child users. Creation and advertising are also impossible.

In addition, it is also prohibited to use a strategy to impact or manipulate emotions to induce revenue generation, advertising or advertising, advertising, and in-app purchases that are not clearly distinguished from app content. This is a means of separating children who are not discerned from stimulating advertisements and a means to provide a more comfortable app experience.

In addition, Google announced a new policy to more thoroughly regulate health-related contents and services, illegal advertising, name, and sensitive user data collection. He said he would not allow the app.

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